I participated in a panel discussion hosted by Fashion Group International (FGI) in St. Louis recently. Since I enjoy talking about the business of blogging, I was excited to join the panel. I was especially thrilled, though, because the personal branding discussion was led by Carrie Lannon. Lannon is a branding consultant with a roster of high-end clients. She also served as the national public relations director for Ulta Beauty.
Today, I’m sharing 4 takeaways from Lannon’s presentation and the panel discussion that evening. No matter what you do, these points on personal branding are important to consider.
1. 90% of first impressions now happen online.
It’s crucial to be aware of how you are represented online (your own posts and those by others). Lannon offered further that your digital presence should do at least one of the following: inform, entertain, educate, or engage. Your next job or branding collaboration could depend on the results of a Google or Facebook search of your name.
2. Social posts are PERMANENT.
Be mindful and intentional about everything you post online because it can be permanent. Simply deleting posts may not be sufficient because of the ability of others to instantly share our content.
3. Your digital and personal presence communicate what you value in the world.
Of course, I talk a lot about how our style says something about how we think about the world. Your digital trail does the same thing. Using both to communicate your best qualities can benefit you in work and life.
4. Standing out online is a wonderful opportunity and challenge.
There are millions of people online, so getting heard is a wonderful opportunity. The challenge is doing so without compromising your integrity.
Thank you to FGI-STL for having me. Learn more about the speaking engagements I participate in here.
*All images courtesy of FGI-STL