STLFW Bloggers Convene at Brown Shoe Company

Last Friday, the bloggers of Saint Louis Fashion Week were invited to the Brown Shoe Company headquarters for breakfast followed by a panel session to get acquainted with the company.  Brown Shoe Company, based in St. Louis for over a century, is the global footwear company behind many of the shoe brands we all know and love, including Vince and Sam Edelman.

Brown Shoe Company transformed a conference room into a breakfast and shoe haven complete with tasty treats and visually striking shoe displays.  The event was informative.  I was pleasantly surprised to learn of some of the family brands, healthy living brands, and contemporary fashion brands that fall under the Brown Shoe umbrella.  You may be pleasantly surprised too.

Here are a few photographs I snapped at breakfast and a family tree design I created showcasing just some of the Brown Shoe brands:

Shop the shoes in the Brown Shoe family tree:
Franco Sarto ankle boot, Via Spiga bootie
Carlos Santana bootie, Carlos Santana pump, Naturalizer slip-on
Fergie pump, Sam Edelman lace-up boot, Sam Edelman embellished boot
Ryka training shoes
Vince ankle boot, Vince d’Orsay pumps

Brown Shoe Company provided each blogger with a gift card to Famous Footwear, the nationwide chain of retail stores offering more than a hundred brands including Steve Madden, Fergalicious by Fergie, and Carlos by Santana.  Famous Footwear, of course, also falls under the Brown Shoe umbrella.  I hadn’t shopped in Famous in several years, so I was excited to see what was in store.

Shopping Famous Footwear

I visited Famous Footwear recently and was immediately drawn to the super chic and affordable booties in store.  One in particular, the Fergalicious by Fergie “Regal” bootie, stood out to me.  It has a sophisticated silhouette accented with faux suede and faux leather details.  The bootie is currently on sale in Famous Footwear for $49.99 (reg. $59.99).

Fergalicious by Fergie “Regal” bootie

Bargain Shopping Tips at Famous Footwear:

1.  Join Famous Footwear Rewards.  Membership is free.  Earn points on every purchase and receive a $5 certificate for every 100 points earned.

2.  Use coupons.  If you attended STLFW, there’s a Famous Footwear coupon for $10 off any $50 purchase in each of your gift bags. 

Be sure to check out my recap of Project:Design!, the emerging designer contest presented by Brown Shoe Company during STLFW.

Disclosure:  I was invited as an STLFW blogger to the Brown Shoe Company.  Brown Shoe Company provided a gift bag and gift card.  As always, all of the images, opinions, and ideas are my own.