Scatter My Ashes at Bergdorf’s in St. Louis

Scatter My Ashes at Bergdorf’s premieres soon in St. Louis at the Plaza Frontenac Cinema.  If you’re a fashion maven or work in retail, you’ll want to see it.

The 93 minute documentary on the Manhattan luxury department store boasts 175 interviews with renowned designers, celebrities, style icons, and employees.  From Karl Lagerfeld to Nicole Richie, interviewees seemed to provide perfect sound bites for an extended commercial for the store.  Their stories, though, draw you in and are delight to hear.

Notable appearances include Linda Fargo, senior vice president of the fashion office and store presentation, who we follow as she handpicks designer collections to be sold at Bergdorf’s and simultaneously crashes the dreams of some designers aspiring to be sold there by rejecting their collections.  The documentary also concentrates on the extravagant window displays created by David Hooey and his teams.

As it is often perceived, the store and its operation appeared perfect in the documentary.  But can it really be?  I would liked to have seen how Bergdorf Goodman struggled.  The documentary primarily uses text to mention the impact of the economic recession and the leveraged buyout by Neiman Marcus.  How easy or difficult was that transition?

The advance screening drew a large number of St. Louis fashion bloggers and style experts.  Here’s what I wore to the screening last night.

Shirt—Dalia Collection via TJ Maxx | similar

Jeans—Gap Outlet | similar, print option

Shoes—Tory Burch via Nordstrom Rack

Watch—Michael Kors via Nordstrom Rack

Earrings—Belle Style (see my review of Belle Style)

Bag—Kate Spade | also available here

At the screening with fellow fashion bloggers, Lorena and Julia.