H&M designer collections send fashion lovers into a frenzy every year. So, when news broke in April 2018 that the Italian fashion brand Moschino would be this year’s designer collaboration, fashionistas everywhere started outlining their shopping strategies.
If you live in a city with an H&M store offering the collection, you met long lines of people hoping to grab a piece of Jeremy Scott’s wild imagination. For the rest of us, the collection was expected to launch online at 8 a.m. ET, but we were instead met with the following notification for 30 minutes.
After infamous site crashes around major designer collaborations in the past, you wouldn’t expect this to happen in 2018. But, it took H&M about 30 minutes to take the collection live online.
Here’s some of what you can expect to see. But, be sure to check out the entire collection here.
Browse the entire H&M x Moschino Collection
Check out this list of all the major designer collaborations in 2018.