A New Day: Target Launched its New Collection for Women

Target just launched the first of its new women’s collections in-store and online. The collection, A New Day (shop the entire collection here), looks hip and sophisticated, and the price point is affordable. Dresses, for example, are under $30! In an attempt to offer customers a boutique shopping experience, Target is phasing out its Merona and Mossimo brands. This new collection is one of the first replacements. For now, here are a few favorites.

A New Day Target

A New Day Collection Highlights

Grab these fly Merona and Mossimo finds before they’re gone for good.

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