Mac Heroine Lipstick is Back for Good!

Move over reds and pinks, it is purple lipstick that reigned supreme in 2013.  Mac’s cult-favorite purple lipstick, Heroine, is back and for good this time.  Who would’ve thought that an announcement about a lipstick would be a major highlight in a week?  Shameful, I know.  But, Mac “Heroine” lipstick is loved by many and had been unavailable until now.

Heroine is a powerful, matte purple that’s not for the faint of heart.  The lipstick was first introduced in Mac’s limited edition “Reel Sexy” collection during the summer of 2012 and sold out within minutes of release.  I secured one in that first release.  I may or may not have stood outside a store in a line to get it.  Don’t judge me!  

Mac “Heroine” lipstick is already available online and in-stores.  

MAC M·A·C Lipstick

This is the lipstick that I’ve received the most questions about, and I felt bad telling people that it wasn’t available.  So, I’m so excited to share the news of this release with you!


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  1. December 26, 2013 / 2:35 am

    Went to the Mac store and tried this on – LOVE! Not as bright as I was thinking it would be.